Buying and Keeping: A Consumer's perspective on Product Longevity?

Dr Ruth Mugge is Associate Professor in Consumer Research at the Faculty of Industrial Design Engineering of Delft University of Technology, the Netherlands. She holds a MSc in Industrial Design Engineering and obtained her PhD on the topic of product attachment by investigating how designers can encourage consumers to form an emotional bond via the product design.

Ruth Mugge has expertise on the value of product design for influencing consumer responses at purchase and during ownership. More specifically, she is interested in contributing to a sustainable environment by investigating consumers’ evaluation of remanufactured/refurbished products and by exploring ways to change households’ energy consumption. She has published her research in scientific journals as Applied Ergonomics, Applied Energy, Design Journal, Design Studies, Ergonomics, International Journal of Design, Journal of Consumer Marketing, Journal of Engineering Design, and Journal of Product Innovation and Management.

Sign up for plate updates