Design Thinking has grown in popularity as a human centric design process – to create products which better solve consumer problems. But by asking the question “what do people really want?” Started to not only explore what they need, but what they really desire. By answering human desires, we can create products with a stronger emotional connection, increasing engagement, durability, and ownership

By exploring human desire for products – we can understand better the human connection to products. Increased product connection leads to improved engagement in the ownership of the product, increasing lifespans, repair, and responsible ownership.

Session owner: Christopher Bellamy, Desire Thinking Consultancy

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